YP: 30 Percent Of Search Queries Now Coming From Mobile

Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network.

YP says that 30 percent of its overall query volume and lookups now come from mobile devices. However 100 percent of queries on the YP network are going to be local in nature given the property and the brand. While the data are not necessarily entirely representative of market-wide local search activity on the PC and in mobile they?re a pretty good proxy.

Once again, it seems perennially, the most searched local category is restaurants, which according to YP constituted 10 percent of all searches. The list on the left below contains the most searched local categories (across platforms) and the one on the right the highest growth local categories.

Compare the lists above to those below, reflecting the top local advertiser spending categories.

YP also reported the ?most clicked? categories of 2012:

  1. Restaurants
  2. Auto Parts
  3. Building Contractors
  4. Physicians & Surgeons
  5. Legal Services
  6. Auto Repair and Service
  7. Pet & Animal Service
  8. Real Estate
  9. Automobile Sales
  10. Financial Services

YP said that the highest local-mobile search growth on its network came from Android devices and the iPad. The company explained that ?The number of iPad searches grew 233% compared to the prior year. Searches on Android devices increased 205%. iPhone searches grew as well, up 58% compared to the prior year.?

Another very interesting set of data released involves click-to-call ratios. In the left column below are the categories in which fewer clicks generated more calls, while on the right it took more clicks to generate calls. Accordingly people were more inclined to call the business categories on the left below and less inclined to make phone calls to the categories in the right column.

One could argue that in the left column consumers wanted services or information immediately ?? including price quotes or bids ? whereas? in the right column information on a website was sufficient (hours, locations, etc.).

Finally YP points out that, notwithstanding the dominance of restaurant search, mobile is becoming a more mainstream way to find information of all types. The company identified categories ?not related to proximity or urgency? (typical local-mobile triggers) that showed significant growth on mobile devices.

Related Topics: Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines | Top News



SMX - Search Marketing Expo

Source: http://searchengineland.com/yp-30-percent-of-search-queries-now-coming-from-mobile-142485

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Video: CT. state police share latest details

Dateline NBC

'Dateline NBC,' the signature broadcast for NBC News in primetime, premiered in 1992. Since then, it has been pioneering a new approach to primetime news programming. The multi-night franchise, supplemented by frequent specials, allows NBC to consistently and comprehensively present the highest-quality reporting, investigative features, breaking news coverage and newsmaker profiles.

Source: http://www.msnbc.msn.com/id/3032600/vp/50206193#50206193

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Information Product Creation in Five Easy Steps | Simplicity ...

Selling information products is a lucrative business these days, and creating these product isn?t as hard as many think. By following the steps below, you can quickly and easily get started as an information product publisher.

1. The first step to information publishing is to select your niche. By narrowing your focus to a particular niche, you can get to know that market inside and out. You?ll learn who the buyers are, how they communicate, what their needs are and how much they?re willing to pay for a solution. This allows you to create a customized product that meets their needs and at a price point that you both can live with.

2. Once you?ve chosen your niche, it?s time to dive into research. Just because you have a passion for a topic doesn?t mean it?s profitable. Use a tool like Word Tracker or Google Keyword Tools to find out exactly how often your ideas are searched for. You?ll want it to have a large number of searches to ensure you have enough potential buyers. Also take note of related searches being conducted, as this may give you even more insider information into what your niche market needs.

3. Now it?s time to create the product. You don?t have to be a professional writer, but you do need to be able to communicate well with your customers. Be honest and speak from experience as well as any training you might have. Don?t try to impress your customers with difficult words, fancy phrases and complicated processes that do more to confuse than clarify. Remember, you won?t please everyone, so just do what feels right.

If you?re short on time or doubt your ability to create the product, you can find talented ghostwriters to help with creating the product. Visit allcustomcontent.com, elance.com or guru.com for more information.

4. Step four is to set up your product. This doesn?t have to be complicated. You simply need a means of selling the product, typically through a website sales page, and a way to accept payments.

You can create your own sales page using an in-depth program such as Dreamweaver, or even hire a web designer. However, you can also use something as easy as WordPress to create your sales page and the only costs involved are for a domain and hosting.

There are many services you can use to accept payments. The most popular is PayPal, which allows you to accept direct money transfers, eChecks and credit cards ? depending on what type of account you have. You simply create an account, set up your buy buttons add the button code to your web pages. Other options you might want to look into are ClickBank.com, Authorize.net and 2checkout.com.

You?ll also want to set up a mailing list or two so that you can communicate with your prospects and buyers. This can be accomplished using a variety of mailing list services such as AWeber.com and MailChimp.com, or through complete shopping cart programs that handle sales and subscribers such as aMember.com and 1ShoppingCart.com.

5. The final step to information product creation is of course, to market your product. It?s vital that you spread the word about your products. Join discussion forums related to your niche; recruit affiliates to promote your products. Locate joint venture partners to help spread the word. Use social media sites to gain followers interested in the topics you discuss. Write articles and become a guest blogger on blogs related to your topic.

Be creative and find ways to reach your target market. The more you put yourself out there, the more you?ll get in return.

Now that you know creating information products is easy, it?s time to get started.

Source: http://www.simplicitymktg.com/blog/information-product-creation-in-five-easy-steps/

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lijansharma: kudals: molina anvil: Reference and Education ... - akkad

Becoming an electrician starts with getting the right schooling. One can start quite early, even in High School. Many vocational programs in secondary schools have an electrical program. Following High School graduation, one can enter a program at a college to further their learning. Community colleges often have excellent trades program, including electrical. In addition to their typical general education courses like math and English, students will take practical courses where they learn both the science behind the trade and also get to apply and learn new skills in hands-on work. If one desires to learn more about the scientific end of things, they can attend a four year college that offers advanced programs like electrical engineering or similar majors. Community colleges are great because they offer students practical experience.

One can also do some extra work on their own to increase their skills and education. It is a great idea to find an experienced individual who works in the field and get close to them. An experienced worker can offer electrician training in the form of an apprenticeship or might be able to hire a student to work for them. They can also share the pros and cons of the industry, as well as stories from on the job. This will give the young student a better idea of what daily life is like as an electrical worker, and help them decide if this is really the field that they want to devote their life to. Working with a professional can help one meet others in the field and perhaps potential future customers. The pro may also have some suggestions for training programs or courses that the aspiring electrician can take advantage of. They can serve as a reference for the student's resume.

Before one can be successful in industry, they must have to proper education and training. Fortunately, budding electrical workers have many options to help them reach their goals and better themselves.

Source: http://iscussnisa.blogspot.com/2012/11/proper-electrician-training-and.html

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PFT: Vilma pressing on Goodell defamation suit

VilmaAP

The bounty case definitely isn?t over.

In a new court filing opposing the efforts of Commissioner Roger Goodell to obtain a dismissal of Saints linebacker Jonathan Vilma?s defamation lawsuit, Vilma takes aim at two key factors:? the alleged bounty on Cardinals quarterback Kurt Warner prior to the 2009 NFC divisional playoff game, and the credibility of former Saints assistant Mike Cerullo.

The overriding goal is to persuade Judge Helen Berrigan that Goodell knew the allegation of a bounty on Warner was false, or that Goodell made the statement with reckless disregard as to whether the claim of a Warner bounty was true or false.? This enhanced legal standard applies in cases of defamation brought by public figures.

Along the way, Ginsberg calls Goodell?s statements ?wanton and malicious,? ?fictional,? and ?inflammatory,? and Ginsberg writes that Goodell accused Vilma of engaging in ?quasi-criminal? behavior.

In making the argument that the case against Goodell should proceed, Vilma?s lawyer, Peter Ginsberg, explains that the NFL?s May 2, 2012 press release states that ?multiple independent sources . . . confirmed? that Vilma offered the bounty on Warner.? Ginsberg then alleges that, ultimately, the only source was Cerullo.? ?Even former Saints defensive coordinator Williams, the mastermind of the alleged Bounty Program, does not contend that Vilma put a bounty on Warner,? Ginsberg writes.

The lawyer for Vilma next contends that the league knew or should have realized that Cerullo?s story was false.

?[A]s Goodell well knew,? Ginsberg writes, ?Cerullo was fired for his incompetence and repeated and material lies to the Saints which caused him to miss several weeks of the 2009 season.?? (Cerullo has denied that he was absent from work, in a recent letter to Tagliabue.)

Here?s the kicker from Ginsberg:? ?The Saints were so concerned about Cerullo?s stability, as Goodell also knew, that, when Cerullo was terminated, Saints head coach Sean Payton also was forced to obtain police protection at his house for fear that Cerullo would seek some type of retribution.?? (Cerullo has denied that he held a grudge against the team.)

Ginsberg likewise points out that Cerullo?s story has changed, arguing that ?Goodell was well aware of these inconsistencies during the months before he imposed discipline on Vilma but nonetheless kept polluting Vilma?s reputation publicly with this fictitious allegation.?

The attack on Cerullo includes not only his motives but his accuracy.? Ginsberg writes that Cerullo allegedly told NFL investigators in November 2011 that he had taken ?detailed notes? about the bounties offered as to Warner.? At the hearing before Tagliabue, Cerullo admitted that he made no notes during the defensive team meeting before the game against the Cardinals.

As to the spreadsheet of pledges for the Favre bounty a week later, Cerullo now says the numbers were ?inaccurate,? and that ?I don?t know what I was trying to do with this document.?

We know what Ginsberg is trying to do with his latest document.? He?s trying to show that the league trumped-up its case against Vilma based solely on the testimony of a former Saints employee who is, in Ginsberg?s apparent view, mistaken and/or corrupt.? And while Ginsberg continues to push the notion that Vilma didn?t offer $10,000 as to Vikings quarterback Brett Favre (and that, as Tagliabue concluded, if it happened it was simply ?talk? and not a real offer), it?s clear that the defamation case against Goodell will be driven by the notion that the league knew or should have known that the allegation of a Warner bounty was false.

Source: http://profootballtalk.nbcsports.com/2012/12/14/new-vilma-filing-targets-alleged-warner-bounty-cerullos-credibility/related/

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anger management quotes: The Science Of Self Improvement ...

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Google app for Android updated with new photo-sharing features, emoticons, GIFs and more

LONDON (Reuters) - European leaders, echoing people across the continent, expressed horror in offering condolences to the United States after the school massacre in Connecticut On Friday. In an open letter to U.S. President Barack Obama, French President Francois Hollande said he was "horrified." "In these tragic circumstances, I want to express my deep shock and sorrow at this act of unspeakable violence at an elementary school that left so many victims," he said. British Prime Minister David Cameron said in a statement: "My thoughts are with the injured and those who have lost loved ones. ...

Source: http://news.yahoo.com/google-app-android-updated-photo-sharing-features-emoticons-010217472.html

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Canada manufacturing sales plunge, confirming weak trend

OTTAWA (Reuters) - Canadian manufacturing sales unexpectedly plunged by 1.4 percent in October from September in the latest sign the economy is struggling to cope with market problems abroad and due to the effect of a strong Canadian dollar.

Statistics Canada said on Friday that the drop - the biggest in nine months - was due to weakness in major sectors such as motor vehicles and primary metals.

Analysts had expected no change in manufacturing sales. Statscan revised September's performance to unchanged from an initial 0.4 percent increase.

"A slowdown in emerging market growth and uncertainty related to the fiscal crises in both the U.S. and Europe have all led to a deceleration in global economic momentum, especially in the second half of this year," TD Economics economist Francis Fong said in a note to clients.

The October drop was the greatest since a 2.4 percent retreat in January 2012.

Analysts said the poor performance would affect October's growth figures, due to be released next Friday.

The Bank of Canada has predicted fourth-quarter growth of 2.5 percent, annualized, which now looks rather optimistic. Canada's economy grew at a sluggish 0.6 percent pace, annualized, in the third quarter.

"While this (manufacturing) is only one data point, extrapolating this for the (fourth) quarter as a whole would suggest a quarterly annualized rate of growth a touch below 1 percent," said TD Securities strategist Mazen Issa.

The Canadian dollar initially eased slightly to a session low against its U.S. counterpart, to C$0.9852 versus the greenback, or $1.0150, from around C$0.9845, or $1.0157 before the release. It later recouped the losses.

The October manufacturing report was weak across the board and showed sales declined in 12 of 21 industries, representing about 71 percent of the manufacturing sector.

In volume terms, sales were down 2.4 percent, the biggest decline since a 2.7 percent drop in January 2012.

Sales in the motor vehicle assembly industry dropped by 3.7 percent to C$4.4 billion ($4.5 billion) while primary metals sales were down 2.8 percent to C$3.7 billion. The declines were partly offset by advances in the petroleum and coal product industry, where sales rose by 2.0 percent to C$7.4 billion.

The inventory-to-sales ratio advanced to 1.36 from 1.32 in September while inventories grew by 1.3 percent. Unfilled orders were flat while new orders fell by 0.6 percent.

Statscan outlined another area of weakness on Tuesday when it noted imports had dropped to a 15-month low in October.

Some analysts, though, looked to the United States for inspiration, saying prospects there were good if Washington could avoid the so-called "fiscal cliff" next year - referring to steep tax hikes and spending cuts that kick in early in 2013.

"The second half of 2013 is expected to be more prosperous for manufacturers as the US is expected to grow more robustly," said Issa.

(Editing by Bernadette Baum)

Source: http://news.yahoo.com/canada-factory-sales-unexpectedly-drop-1-4-percent-133744311--business.html

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decorated going: Bodybuilding Basics | Sports n Recreation Info ...

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