5 Ways to Create a Positive Internet Presence for your Small Business

December 15, 2012

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In today?s digital landscape, no one can escape the scrutiny of the Internet?s eye.

We?ve all heard the stories of some scandalous picture that surfaced on Facebook or overheard others talking in the company break room about what ?Jane Doe? tweeted the other day about another employee or even you ? her boss.

It?s no secret that more small businesses are using social media to recruit and vet new hires and the Internet plays a larger role in the way your company and others size up new business partners, job candidates, suppliers and more. But, while you?re vetting others, don?t be naive in thinking that other companies and customers aren?t sizing you up too.

Here are five simple ways to clean up your ?online? act and create a more positive Internet presence for your small business:

1. Distinguish your business name.

Distinguishing yourself from others on the Internet with a similar business name as yours can minimize any confusion surrounding a company that sounds like yours which frequently shows up on Rip-off Reports. Become aware of your company?s presence in major search engines and publish content under your business name.

Also, maximize your company?s search rank awareness by listing on larger consumer, trade, social and industry-related websites when possible. For example, you may want to ensure you have a presence on Wikipedia, Crunchbase, and prominent social media networks (Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest). ?Social media sites, especially the power houses of Facebook, Twitter, and LinkedIn, have become backlink central for affecting organic search results,? according to ClickZ.

2. Put your best foot forward.

Consider this: nothing is private online and everything posted to public social networks can be used in a court of law, so post carefully.? If your business is involved in a legal dispute with suppliers don?t take to social media to vent. Even if you?re ready to share good news about a boost in company sales or user engagement ? beware. Let Netflix CEO, Reed Hastings serve as a cautionary tale:

Earlier this month, SEC ?regulators [took] issue over a [Facebook] message Hastings sent in July about Netflix users watching over a billion hours on the streaming video service during the previous month. While the company?s stock did receive a 20 percent increase after the news was communicated on Facebook, Hastings said that wasn?t the purpose of the message.?

While your company may be privately-held today, don?t let your past ?social postings? catch up with you down the road when you?re ready to go public or secure additional capital.

3. Maintain brand consistency across all content published to the web.

Never hesitate to develop a clear content strategy ? even ?well-known industry players are starting to say that content strategy is the new SEO.? Your immediate public ? suppliers, customers, partners, investors, etc. ? should know what to expect from your online communications.

The style, tone, information and conversations you hold in your company blog, social media networks, guest articles and so on should be consistent. Look to create massive value and clearly communicate your brand message.

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Source: http://yfsentrepreneur.com/2012/12/15/5-ways-to-create-a-positive-internet-presence-for-your-small-business/

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Obama on Conn. shooting: 'Our hearts are broken today' ( video)

Obama on Conn. shooting, speaking at the White House, called for 'meaningful action to prevent more tragedies like this, regardless of the politics.' At this point, he didn't offer specifics.

By Linda Feldmann,?Staff writer / December 14, 2012

President Barack Obama wipes his eye as he speaks about the elementary school shooting in Newtown, Conn., Friday, in the briefing room of the White House in Washington.

Charles Dharapak/AP

Enlarge

President Obama wiped away tears Friday as he expressed the nation?s horror and heartbreak over a massacre at an elementary school earlier in the day in Newtown, Conn.

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?We?ve endured too many of these tragedies in the past few years,? Mr. Obama said from the White House briefing room. ?And each time I learn the news, I react not as a president, but as anybody else would ? as a parent. And that was especially true today. I know there?s not a parent in America who doesn?t feel the same overwhelming grief that I do.??

Obama, the father of two school-age daughters, spoke hours after a gunman rampaged through Sandy Hook Elementary School, killing 20 children and six adults. Among the reported dead was the suspect?s mother, a teacher at the school. The suspected gunman, identified in news reports as 20-year-old Adam Lanza, also died. It was the second-worst school shooting in US history.

The president also called for ?meaningful action to prevent more tragedies like this, regardless of the politics,? though he did not offer specifics. At the end of his remarks, a somber press corps remained silent as he left the briefing room.

Earlier in the day, at his regular briefing, White House spokesman Jay Carney was asked whether it's time for a discussion about gun-control policy. ?I think that day will come, but today?s not that day, especially as we are awaiting more information about the situation,? he said.

Foremost, it was a day of shock and grief and questions. During his remarks, Obama took several long pauses to collect himself, speaking mostly about the victims.

?The majority of those who died today were children ? beautiful little kids between the ages of 5 and 10 years old,? the president said. ?They had their entire lives ahead of them ? birthdays, graduations, weddings, kids of their own. Among the fallen were also teachers ? men and women who devoted their lives to helping our children fulfill their dreams."

He continued, ?So our hearts are broken today ? for the parents and grandparents, sisters and brothers of these little children and for the families of the adults who were lost. Our hearts are broken for the parents of the survivors as well, for as blessed as they are to have their children home tonight, they know that their children?s innocence has been torn away from them too early, and there are no words that will ease their pain.?

The president also went through a list of recent shootings around the country, not even reaching some of the most infamous ? such as Virginia Tech, Columbine, and Tucson.

?As a country, we have been through this too many times,? Obama said. ?Whether it?s an elementary school in Newtown, or a shopping mall in Oregon, or a temple in Wisconsin, or a movie theater in Aurora, or a street corner in Chicago ? these neighborhoods are our neighborhoods, and these children are our children.?

The president said he had spoken with Connecticut?s governor, Dannel Malloy (D), and with FBI Director Robert Mueller. He said he made clear to Governor Malloy that he will have every resource he needs to investigate the crime, care for the victims, and counsel their families. Before Obama?s briefing room appearance, the White House issued a proclamation honoring the victims and ordering that flags on public buildings be flown at half-staff.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/uGQ0olfoE4Q/Obama-on-Conn.-shooting-Our-hearts-are-broken-today-video

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The Most Effective Ray Rice Jersey Internet Marketing Strategies For ...

Posted by dorsetrohl331 on December 15, 2012 in Articles with No Comments


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Quiet town wonders, 'How can we be protected'?

John Makely / NBC News

Residents of Newtown, Conn., embrace outside St. Rose of Lima Roman Catholic Church prior to a vigil for victims of Friday's massacre at the Sandy Hook Elementary School -- the second-deadliest school shooting in U.S. history.

By Miranda Leitsinger and John Schoen, NBC News

NEWTOWN, Conn. ? Unexpected and unwelcome, gun violence tore through this hilly, wooded New England town on Friday, claiming more than two-dozen lives ? many of them just beginning -- and shaking what one resident called a ?small lovely village? to its core.

?How can we be protected from people like this?? Jack DeFumeri wondered out loud, saying he moved to Newtown -- founded in 1711 -- years ago from much-larger Danbury because he wanted to raise his three daughters in a safe environment.

?I don?t know anymore,? he said before entering a vigil Friday night at St. Rose of Lima Roman Catholic Church, as the church's bell's tolled from above. ?You take precautions, but how can you see this coming?? ?I can?t imagine what the parents are going through, especially this time of year.?


Friends and family from nearby towns flocked to Newtown to share the town?s grief and offer support. This small city of 27,000 that, with its tidy clapboard homes and steeple-topped churches, feels farther from New York City than the 90 minutes it takes to reach the metropolis. Residents from surrounding villages expressed similar disbelief that this most modern of crimes had intruded on their quiet corner of the world.?

?It?s a picture-book, storybook town,? said Joan Dematto of nearby Brookfield, who was part of the overflow crowd that attended the St. Rose vigil, running the gantlet of news trucks bathing the church entrance with floodlights. ??I don?t know if there are any safe places left in this world.?

After the vigil, Monsignor Robert Weiss told reporters gathered outside that six or seven kids who had attended the church were among the 20 children who died at Sandy Hook Elementary School.

?I think the families are very broken,? he said. ?I?m sure that they?re still wondering and questioning. I think some of them are still hoping that this really didn?t happen. The rough days are just ahead of them.? ?

The shooting at Sandy Hook Elementary School that killed more than two dozen, 20 of them children, left the quiet community of Newtown, Conn., desperately trying to understand what happened. NBC's Kate Snow reports.

Just a short drive away, parishioners at Trinity Episcopal Church shed tears and wrapped their arms around one another during a solemn prayer service. The quiet crying grew louder when the Rev. Kathleen Adams-Shepherd announced that two children, members of the congregation, were among those killed.

Adams-Shepherd had spent much of the day at the fire station with the families of some of the presumed victims -- though formal identification hadn't yet been made.?

"You've got to keep them in your prayers," she said, later adding,?"I don't think we'll ever be the same."

See more video on the tragedy at Sandy Hook Elementary on NBCNews.com

"There are no words,? the Rt. Rev. James Curry said in the prayer service. ?There is nothing that we can say but instead we cry out. We cry out in shared grief and pain for the loss of so many children, so many adults .... We do not understand, and we cannot imagine why someone would murder. We cannot comprehend."

Among those attending the service were the Elken family.

John Makely / NBC News

Heather and Karl Elken and their daughter Liia, 17, talk about life in Newtown, Conn., scene of Friday's mass shooting at Sandy Hook Elementary School, as they leave a prayer service at Trinity Episcopal Church.

"We just really felt the need to come in and say a prayer for all of the families," said Heather Elken, 47, an elementary school nurse, who attended with her husband, Karl, 48, and daughter Liia, 17.

"We moved here 10 years ago,? she said. ?We researched where to go for months and picked Newtown over anywhere else in Connecticut, and this is where we've raised our kids from seven years old through high school. We've lived here for the most important 10 years of our lives. We just don't understand."

She said she and her husband learned about the shooting when Liia texted her from her high school at 9:46 a.m.: "Lockdown. Not a drill." ?

"It was the longest day, just the longest day," Heather Elken said.

Earlier, Peter Hugens, 78, had a hard time finding words to describe how the unspeakable tragedy that? unfolded hours earlier at the nearby school would change the town that he has called home for 11 years, since moving from Brooklyn, N.Y.

?We moved up here ? like many people -- to get away from the so-called horrors of the city," he said, standing on his front lawn and looking out over the undulating Connecticut countryside.

He said his new hometown, just a couple miles from the Housatonic River, has ?gotten bigger? over the years. ?But people work very hard to keep a place like this a small lovely village,? he said. ?... They move here with a sense of optimism and hope. And they have every right to feel that way.?

Outside a Dunkin Donuts store at a local shopping center, Kenneth Knapp said he was only beginning to process the horrific crime.

?It's going to take a long time to soak in, that's for sure,? he said. ?Last night I'm looking in the sky for meteors, tonight I'm watching helicopters flying around.?

Knapp, an inspector in a machine shop, said Newtown wasn?t paradise, citing a criminal case still widely known locally as the ?wood-chipper murder.? ?In that grisly case from the late 1980s, local resident Richard B. Crafts, a 50-year-old airline pilot, was convicted of murdering his 39-year-old Danish wife, Helle, then dismembering her body and disposing of it in the dead of night with a wood-chipper.

The heartbreaking mass murder at Sandy Hook Elementary School was met with disbelief and tears as people across the country reacted to the tragic news. NBC's Kevin Tibbles reports.

?You'll see a lot of things this town has probably gone through, a lot of things, but nothing to this magnitude,? he said.

His friend, Tom Adams, 66, who has lived in Newtown since he was 8, said that his 5-year-old granddaughter was in a classroom adjacent to the ones where Adam Lanza, a troubled 20-year-old, allegedly carried out the massacre, but she escaped unharmed and, so far, untroubled by the horrific crime.

?She doesn't know anything,? he said. ?There was some noise. They took her out of school. That's all.? ?

He said that he was on his way to see her. ?I just want a hug, that's all I want,? he said.

John Makely / NBC News

Theresa Swift and her son, William, outside St. Rose of Lima church in Newtown, Conn.

But older, more-aware youngsters, even some who were far from the shooting, weren?t immune to the trauma.

Theresa Swift, 47, and her 10-year-old son, William, who attends another Newtown school, were already contemplating what would happen when the alarm sounded on Monday morning.

Asked outside the St. Rose vigil if he would feel OK about going to school again next week, the clearly shaken boy replied, ?I?m afraid they?re going to come for me.?

His mom quickly reacted, reaching to touch William with a steadying hand.

?I don?t know,? she said of the school question. ?We?ll cross that bridge when we get there.?

NBC's Alex Moe contributed to this report.

Michelle Mcloughlin / Reuters

The second deadliest school shooting in U.S. history sent crying children spilling into the school parking lot as frightened parents waited for word on their loved ones.

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Source: http://usnews.nbcnews.com/_news/2012/12/14/15916719-after-school-shooting-quiet-newtown-wonders-how-can-we-be-protected-from-people-like-this?lite

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11-yr-Old Girl Gets Pregnant For Five Boys - Family - Nairaland

11-yr-Old Girl Gets Pregnant For Five Boys by Nigeriannews(m): 8:41amIT was a shocking story to the parents and neighbours of an 11 year old girl and pupil of Ikorenim Primary School in Calabar, Cross River State, Ekamen Asuquo, when a pregnancy test that was conducted on her at the General Hospital, Calabar revealed that she was carrying a four-month pregnancy.

The mother of the primary five pupil, who resides at 2, Pipeline Road, Ikorenim had suspected pregnancy, going by the symptoms exhibited by the teenage girl, who was sick for a while as she decided to take her to the hospital after she failed to get well, despite long period of self medication.

The mother was rattled when it was discovered that the girl was pregnant after some tests.

A neighbour, who spoke on condition of anonymity, said ?She has been at home for the past two months always complaining of one ailment or the other and the mother had to take her to the General Hospital after home medication could not heal her in the hope that she could be treated there.?

The neighbour, said when the teenage girl was confronted by her mother, who allegedly sells hot drinks and illicit drugs over who was responsible for the pregnancy, she mentioned one Tony, one of the boys that patronises her mother?s hot drinking joint.

However, the source hinted that when Tony was confronted, he said ?He was the one who dated the teenage girl first but another customer, Jones snatched her from him and when Jones was confronted, he said he had since stopped dating the girl and mentioned another person, who when also confronted, mentioned another boy and at the last count, the number was five.?

It was gathered that the mother was infuriated when her daughter confirmed that she slept with all the boys mentioned and could not actually tell who was responsible. It was also gathered that two of the boys mentioned were tenants living in the woman?s house.

Out of annoyance, ?She has since asked the two young men living in her house to quit but they are asking for time to secure another accommodation before they can vacate the house.?

When the distraught mother was asked what she was going to do with the daughter?s predicament, tears rolled down her cheek, as she said ?I leave everything to God.

http://nigeriannews.com.ng/11-yr-old-girl-gets-pregnant-for-five-boys/

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by Atheist:-D(m): 8:46am

I bet she is much older than 11.

5 Likes

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by jhydebaba(m): 8:59amRe: 11-yr-Old Girl Gets Pregnant For Five Boys by Lordave(m): 9:04am

The story on the other site says she is a teenager
here we have 11 year old girl. Which one are we to believe.

2 Likes

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by Teenage Money: 1:22pm

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by manny4life(m): 1:22pm

2 Likes

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by KINGwax(m): 1:23pm

There are misleading headies which allows u to click on it only to find out crook journalism. Bt it's cool.
But u see this one, was as silly as the story from the get go. silly headline, silly story

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by churchillfrank: 1:24pm

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by koolet(m): 1:26pmRe: 11-yr-Old Girl Gets Pregnant For Five Boys by GeJ79: 1:26pm

I LAF IN KUKERE.........HISTORY TALK AM SAY CALABAR GET AM FOR WAIST.

3 Likes

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by O.M.E(m): 1:27pm

mama dey sell igbo and hot drinks..daughter dey invite customers...whatever you reap you will sow...11yrs old? and on the post she was referred to as a teenager..funny dumb story

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by Ada Nri1(f): 1:27pm

Who is to blame?
Parents: for lack of proper supervision @ such an early age or Teachers: for late sex education or the girl: for lack of descipline with which to say NO to premarital sex .

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by kandiikane: 1:27pmWOOOOOOW!! shocked Men these days!! Na small pikin nyash una dey follow?!! Nawa ooo!

This small pikin sef, for her to concentrate on her studies and being a child, she's there opening her legs for men. Children are growing up soo quick these days.

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by ceospecial(m): 1:28pm

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by cr8v(f): 1:28pmWhat you sow is what you reap
She sales illicit drugs and her customers had illicit affair with the daughter

Such women "increase the transgressors among men",(Proverbs 23:28) that's how the bible puts it

NB: you can never be a sugar mummy at sixty and expect your daughter to be a virgin at sixteen

4 Likes

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by ceospecial(m): 1:29pmRe: 11-yr-Old Girl Gets Pregnant For Five Boys by oskaaay: 1:30pm

That is an evidence of activities involved by some parent...When a parent make available what destroys others, they are only destroying their children's future..I rest my case..BIG LESSON!!!

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Re: 11-yr-Old Girl Gets Pregnant For Five Boys by kandiikane: 1:31pmRe: 11-yr-Old Girl Gets Pregnant For Five Boys by gen2briz(m): 1:31pm

Another good news....well na wetin eyes find na eyes see

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by saintfizzo(m): 1:31pm

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by diluminati(f): 1:32pm

I can even create a better story than this to screw your heads. abi who no need traffic? onwa december

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by Siena(m): 1:33pm

This smacks of gross ignorance, very exaggerated. Regardless of how many men a girl sleeps with 10, 20, 100, 1,000 etc. There can only be one father. There's no such thing as "joint parentage", at least not in that sense.

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by MsDarkSkin: 1:33pm
Atheist:-D:
I bet she is much older than 11.

why? as a woman i can tell you that most promiscuous behavior begin at
that age. I used to flirt with boys but I have friends who were already
engaging in s3xual acts around that age and were PROUD. undecided

Parents often make the assumption that "no 11 year old would do this... undecided"
and if they only knew what their "precious children" were really up to,
them being pregnant or even having an std would not be of any shock.

the teenage girl was confronted by her mother, who allegedly sells hot drinks and illicit drugs over who was responsible for the pregnancy, she mentioned one Tony, one of the boys that patronises her mother?s hot drinking joint.

However, the source hinted that when Tony was confronted, he said ?He was the one who dated the teenage girl first but another customer, Jones snatched her from him and when Jones was confronted, he said he had since stopped dating the girl and mentioned another person, who when also confronted, mentioned another boy and at the last count, the number was five.?


this girl was being passed around like hot rolls @ a sunday dinner. undecidedundecidedgrin

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Re: 11-yr-Old Girl Gets Pregnant For Five Boys by N_girl: 1:34pm

LMAO!!!

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by boron10(m): 1:34pmWhy am I not surprised? The mother should not complain cos she exposed her daughter to this. What would you expect from the daughter of someone who sells alcoholic drinks (kain kain) and illicit drugshuh Does she not know that what she sells induce konji? When the customers have no person to unleash their konjilized self on, they had to fall back on the person who sold them the stuffs na. Lolz make she nor vex

On a more serious note, the five boyfriends should be arrested and charged for sleeping with minor.

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by MsDarkSkin: 1:35pm
Siena: This smacks of gross ignorance, very exaggerated. Regardless of how many men a girl sleeps with 10, 20, 100, 1,000 etc. There can only be one father. There's no such thing as "joint parentage", at least not in that sense.

lol it's to get people to visit this scandalous thread.Re: 11-yr-Old Girl Gets Pregnant For Five Boys by koolet(m): 1:36pm

1 Like

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by realsammie(m): 1:36pm

the girl was eager to grow up and she just did.

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by biker-boy(m): 1:36pm

Who will own the baby at the end of the day?

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by tellwisdom(m): 1:37pmRe: 11-yr-Old Girl Gets Pregnant For Five Boys by Goldieluks(f): 1:38pm

Na wa ooh. wonders shall never end.

Re: 11-yr-Old Girl Gets Pregnant For Five Boys by dl_jbd(m): 1:38pm
Lordave: The story on the other site says she is a teenager
here we have 11 year old girl. Which one are we to believe.
U even get time read am

Source: http://www.nairaland.com/1133284/11-yr-old-girl-gets-pregnant-five

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School shooter was 'very nervous around people'

Investigators and former classmates of Connecticut school shooter Adam Lanza say he was bright, but extremely shy and remote. NBC's Pete Williams reports.

By NBC News staff and wire services

Updated at 8 p.m. ET: A picture of Adam Lanza slowly emerged Saturday, as acquaintances said his behavior included pressing up against walls to avoid others and clutching his briefcase. Investigators, meanwhile, said they hoped that "very good evidence" found at his home would shed light on what pushed him to kill 26 children and teachers as well as his mother.

Connecticut State Police Lt. Paul Vance said Saturday that investigators had found "very good evidence ... that our investigators will be able to use in painting the complete picture, the 'how' and, more importantly, the 'why this occurred.'"

But he would not elaborate and the mystery deepened as education officials in Newtown, Conn., said they had found no link between Lanza's mother and the school, contrary to news reports that said she was a teacher there.


Investigators said they believe Lanza, 20, attended Sandy Hook Elementary many years ago, but they had no explanation for why he went there on Friday.

Lanza shot and killed his mother, Nancy Lanza, at the home they shared, then drove to the school in her car, forced his way inside and opened fire in two classrooms, authorities said. Within minutes, he killed 20 children, six adults and himself.

Authorities said Lanza had no criminal history; it was not clear whether he had a job.?

His father, who learned about the shooting from a reporter at the Stamford Advocate, said in a statement that he was in a "state of disbelief and trying to find whatever answers we can." Lanza said he has cooperated with law enforcement and will continue to do so.

Meanwhile, acquaintances described the former honor student as smart but odd and remote.

"We would hang out, and he was a good kid," Joshua Milas told The Associated Press. He said he had not seen Lanza in a few years. "He was probably one of the smartest kids I know. He was probably a genius."

"(His mother) pushed him really hard to be smarter and work harder in school," Tim Arnone told Reuters. He first met Lanza at Sandy Hook Elementary School.

"He was very different and very shy and didn't make an effort to interact with anybody" in his 10th-grade English class at Newtown High School, Olivia DeVivo told the AP. DeVivo, now a student at the University of Connecticut, said Lanza always came to school toting a briefcase and wearing his shirt buttoned all the way up.

"Now looking back, it's kind of like 'OK, he had all these signs,' but you can't say every shy person would do something like this," she said.

Richard Novia ? who until 2008 was the school district's head of security and adviser to the school's technology club, of which Lanza was a member ? described Lanza to the AP as "a loner."

"You had yourself a very scared young boy, who was very nervous around people," he added.

Novia said Lanza had extreme difficulties relating to fellow students and teachers, as well as a strange bodily condition: "If that boy would've burned himself, he would not have known it or felt it physically."

Lanza would also go through crises that would require his mother to come to school to deal with them. Such episodes might involve "total withdrawal from whatever he was supposed to be doing, be it a class, be it sitting and reading a book," Novia told the AP.

When people approached Lanza in the hallways, he would press himself against the wall or walk in a different direction, clutching his black briefcase "like an 8-year-old who refuses to give up his teddy bear," said Novia, who now lives in Tennessee.

Even so, Novia said his primary concern about Lanza was that he might become a target for teasing or abuse by his fellow students, not that he might become a threat himself.

"Somewhere along in the last four years there were significant changes that led to what has happened Friday morning," Novia said. "I could never have foreseen him doing that."

The Associated Press and Reuters contributed to this report.

Authorities say the man behind one of the worst mass shootings in US history was a 20-year-old whose mother worked at the school and whose brother has told them he had a history of mental problems. NBC's Pete Williams reports.

Related content from NBCNews.com:

Follow US news from NBCNews.com on Twitter and Facebook

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Source: http://usnews.nbcnews.com/_news/2012/12/15/15933406-connecticut-school-shooter-was-very-nervous-around-people?lite

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YP: 30 Percent Of Search Queries Now Coming From Mobile

Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network.

YP says that 30 percent of its overall query volume and lookups now come from mobile devices. However 100 percent of queries on the YP network are going to be local in nature given the property and the brand. While the data are not necessarily entirely representative of market-wide local search activity on the PC and in mobile they?re a pretty good proxy.

Once again, it seems perennially, the most searched local category is restaurants, which according to YP constituted 10 percent of all searches. The list on the left below contains the most searched local categories (across platforms) and the one on the right the highest growth local categories.

Compare the lists above to those below, reflecting the top local advertiser spending categories.

YP also reported the ?most clicked? categories of 2012:

  1. Restaurants
  2. Auto Parts
  3. Building Contractors
  4. Physicians & Surgeons
  5. Legal Services
  6. Auto Repair and Service
  7. Pet & Animal Service
  8. Real Estate
  9. Automobile Sales
  10. Financial Services

YP said that the highest local-mobile search growth on its network came from Android devices and the iPad. The company explained that ?The number of iPad searches grew 233% compared to the prior year. Searches on Android devices increased 205%. iPhone searches grew as well, up 58% compared to the prior year.?

Another very interesting set of data released involves click-to-call ratios. In the left column below are the categories in which fewer clicks generated more calls, while on the right it took more clicks to generate calls. Accordingly people were more inclined to call the business categories on the left below and less inclined to make phone calls to the categories in the right column.

One could argue that in the left column consumers wanted services or information immediately ?? including price quotes or bids ? whereas? in the right column information on a website was sufficient (hours, locations, etc.).

Finally YP points out that, notwithstanding the dominance of restaurant search, mobile is becoming a more mainstream way to find information of all types. The company identified categories ?not related to proximity or urgency? (typical local-mobile triggers) that showed significant growth on mobile devices.

Related Topics: Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines | Top News



SMX - Search Marketing Expo

Source: http://searchengineland.com/yp-30-percent-of-search-queries-now-coming-from-mobile-142485

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Video: CT. state police share latest details

Dateline NBC

'Dateline NBC,' the signature broadcast for NBC News in primetime, premiered in 1992. Since then, it has been pioneering a new approach to primetime news programming. The multi-night franchise, supplemented by frequent specials, allows NBC to consistently and comprehensively present the highest-quality reporting, investigative features, breaking news coverage and newsmaker profiles.

Source: http://www.msnbc.msn.com/id/3032600/vp/50206193#50206193

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Information Product Creation in Five Easy Steps | Simplicity ...

Selling information products is a lucrative business these days, and creating these product isn?t as hard as many think. By following the steps below, you can quickly and easily get started as an information product publisher.

1. The first step to information publishing is to select your niche. By narrowing your focus to a particular niche, you can get to know that market inside and out. You?ll learn who the buyers are, how they communicate, what their needs are and how much they?re willing to pay for a solution. This allows you to create a customized product that meets their needs and at a price point that you both can live with.

2. Once you?ve chosen your niche, it?s time to dive into research. Just because you have a passion for a topic doesn?t mean it?s profitable. Use a tool like Word Tracker or Google Keyword Tools to find out exactly how often your ideas are searched for. You?ll want it to have a large number of searches to ensure you have enough potential buyers. Also take note of related searches being conducted, as this may give you even more insider information into what your niche market needs.

3. Now it?s time to create the product. You don?t have to be a professional writer, but you do need to be able to communicate well with your customers. Be honest and speak from experience as well as any training you might have. Don?t try to impress your customers with difficult words, fancy phrases and complicated processes that do more to confuse than clarify. Remember, you won?t please everyone, so just do what feels right.

If you?re short on time or doubt your ability to create the product, you can find talented ghostwriters to help with creating the product. Visit allcustomcontent.com, elance.com or guru.com for more information.

4. Step four is to set up your product. This doesn?t have to be complicated. You simply need a means of selling the product, typically through a website sales page, and a way to accept payments.

You can create your own sales page using an in-depth program such as Dreamweaver, or even hire a web designer. However, you can also use something as easy as WordPress to create your sales page and the only costs involved are for a domain and hosting.

There are many services you can use to accept payments. The most popular is PayPal, which allows you to accept direct money transfers, eChecks and credit cards ? depending on what type of account you have. You simply create an account, set up your buy buttons add the button code to your web pages. Other options you might want to look into are ClickBank.com, Authorize.net and 2checkout.com.

You?ll also want to set up a mailing list or two so that you can communicate with your prospects and buyers. This can be accomplished using a variety of mailing list services such as AWeber.com and MailChimp.com, or through complete shopping cart programs that handle sales and subscribers such as aMember.com and 1ShoppingCart.com.

5. The final step to information product creation is of course, to market your product. It?s vital that you spread the word about your products. Join discussion forums related to your niche; recruit affiliates to promote your products. Locate joint venture partners to help spread the word. Use social media sites to gain followers interested in the topics you discuss. Write articles and become a guest blogger on blogs related to your topic.

Be creative and find ways to reach your target market. The more you put yourself out there, the more you?ll get in return.

Now that you know creating information products is easy, it?s time to get started.

Source: http://www.simplicitymktg.com/blog/information-product-creation-in-five-easy-steps/

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